Audience is a key feature bear in mind when looking at developing a short film. My short film has a base around friendship and the main character has to become friends with a group of two different friendship groups. The main theme of the short film is yugioh (a children’s card game) which for me is a popular game in which people play to socialise together and to generally have fun, however people tend to take the understanding that yugioh is a children’s card game and tend to bully people who play it. The audience who may decide to watch this will be similar to myself and people interested in the card game may wish to watch this in order to see a persons opinion on this. The age group aimed at this are teenagers to possibly mid 20’s. As this is the main group of people who play yugioh is of this age. People may also look into this film for an opinion of people who get bullied. This may interest different groups of people just based of the representation of the main characters. The film is also about being bullied and the impacts this may leave on one person’s life, this is also relatable to some people in their school years, as the main scene is at school, mixing the groups of at school with people who play card games aimed at a children market or commonly associated with a children’s market allows a new audience to be a main focus, as this would also be considered a niche market, the idea of the film is to address the bulling idea and how the character deals with it meaning it could possibly be a useful resource for teachers and people suffering with similar problems as they feel they can relate to the problems represented.
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